When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …
Jack.org Rebrands for the Future With Distility
Earlier this year, mental health charity Jack.org – formerly The Jack Project – launched their bright new brand. We at Distility had the pleasure of developing it. The process involved renaming, brand architecture and an interactive brand analysis initiative, wherein we engaged the organization’s youth-based online community for insights into …
Sigma Systems Gets Exciting New Brand With Distility
Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
NRX Revitalizes Brand With Toronto Branding Agency Distility
NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing …
Yahoo! Logo Rebranding – Where’s the Avatar?
Today the tech world was abuzz with the unveiling of the refreshed Yahoo! logo. Last night, the web giant revealed this new design on their Tumblr page. The purpose of the Yahoo! logo rebranding was to bring the Yahoo! look and feel up-to-date with their effort to up the sophistication of the …
QHN.CA Gets Winning New Brand With Distility
QHN.CA – a leading healthcare quality improvement community – signed on for the Distility 1day1brand workshop and rebranding workflow to fully revitalize its look and feel, and fully redesign its website. The QI community determined that a more sophisticated online presence would work to increase its member base. For an …
BlackBerry Rebranding is Right for RIM
Waterloo-based tech firm Research in Motion has made a big leap this week, announcing a full corporate rebranding that will leave them as — very simply — BlackBerry. We applaud them for this decision to undergo a BlackBerry rebranding initiative, because it opens the gates to build a single, relevant brand …
Naming a Product: Before You Begin
Your most important marketing tool is your name. Whether it is the name of an organization, or the name of the product, it is the mechanism by which customers gain awareness and recall your offer. In a previous post, we have outlined ten things to consider before embarking on a …
B2B Software Company Gets Product Rebranding with Distility
A publicly traded, North American, b2b software company recently signed up for the Distility 1day1brand workshop to refocus the brand strategy for its flagship online service. The firm was in the midst of revamping the key features of this product, and needed the right brand building blocks in place before …
When Is It Time to Redo Your Brand’s Website?
It is a reality of the digital age that customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website. Not having a website at all leaves the impression that you are a fresh start-up or potentially fly-by-night risk; for an established brands, the …
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