Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
Apple – The Most Distilled Global Corporate Brand
Today, Apple pushed Google out of top place for the title of the “Most Valuable Global Brand” in the BrandZ Top100 ranking of the most valuable global brands. How did they get there? By being the 21st century’s most distilled brand.
ConnectedN Develops Brand that Resonates with Target Audience
In Just 1 Day, Company Identifies Competitive Advantage and Clarifies Core Message ConnectedN is a social content management system that allows you to run all your social media marketing efforts from your website – in as little as 15 minutes per week. The platform lets you quickly see and respond …
Critical Branding Conversation: Your Competition
By Pete Kloppenburg We’ve already had a look at one of the most important brand conversations you can have in your company, which is who is our audience? Now let’s look at another key conversation – your competition. As with audience, this conversation can uncover some pretty important differences of …
New Brand Helps XYZ Interactive Technologies Land Key Contract
Stronger Brand Helps Distility 1day1brand Alumni Secure Contract to Develop Prototypes for Multi-Billion Dollar International Client XYZ Interactive Technologies is a start-up research and development company headquartered at the MaRS Discovery District. The company has developed GestureSense technology that will enable you to control all the electronics in your home …
Critical Branding Conversation: Audience
By Pete Kloppenburg It’s a truth so widely accepted, it seems painfully obvious to say it: One of the keys to great communication is a knowledge of your audience. This is true of your brand as well. In fact, an understanding of audience is one of the primary requirements we …
How Profound Medical Created a Brand That Stands Apart
Distility 1day1brand Alumni Receive Angel Funding to Support a Non-Invasive Treatment for Prostate Cancer Profound Medical Inc. is revolutionizing the cure for prostate cancer with a new, non-invasive treatment. Prostate cancer is the most common form of cancer among Canadian men, with over 25,000 new diagnoses each year. The current …
Sprouter Company Profile
Sprouter Talks…to Distility about the new branding By: Erin Bury, Community Manager at Sprouter. Tues Feb 23rd, 2010 If you’re an entrepreneur at some point you had to sit around with a whiteboard trying to think of a name for your company. You probably sent ideas to your peers and …
Brand Positioning Fundamentals – Point of Difference
Marketing amateurs believe that positioning is just about what makes a brand different. As we’ve explained in previous posts, it is far more. To recap, positioning done right, includes: 1. Your target customer 2. Their need 3. Their frame of reference 4. Your point of difference(s) 5. Your reason(s) to believe …
Fast Company
Free Billboard Ad To Build a Brand BY FC Expert Blogger Dana Severson Fri Oct 23, 2009 at 11:44 PM I must confess, I really have a soft spot for anyone with a larger-than-average size forehead — myself included. So, when I received an email from a fellow bold forehead …
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