The books on our Summer Reading List 2012 have a technology bent. The overarching theme is how the technology ends up shaping our actual world and fictional ones. Beyond this heady theme, this year’s summer reading list has two purposes. First, we enjoy sharing our current favourite books. Second, we are hoping …
Collaboration, Innovation and Branding: Is Brainstorming Effective?
At Distility, we believe that the best brands are the result of real commitment by an organization’s people to a brand’s promise, position and personality and to the brand systems representing that brand. We do this through Distility 1day1brand which we developed to combine best practices in collaborative decision making …
Fall Reading List: Technology’s Dark Side and Innovating in the Reset
There is no time like autumn for old thinking to fall away to make room for fresh perspectives. This reading list features four of our current favourite big idea books in the technology and business realms. The books on the list are thought-changing books, and, having had the opportunity to …
Globe and Mail Features Toronto Branding Agency Distility
Distility was featured in a business strategy article in the Globe & Mail, Canada’s National Newspaper, on Thursday September 22, 2011. To read the full Globe and Mail article by Marjo Johne please see Strategy: How to get ahead by being different. Below is an excerpt of the article which …
2011 Summer Reading List – Marketing, Branding, Innovation & Design Thinking
Many summer reading lists are about light and frothy reads. If that is the summer reading list that you are looking for, then this is not the list for you. This list features four of our current favourite big idea books in the business strategy and marketing realm. The books …
Tips to Inspire and Keep Customers, Innovation Mistakes and Ad History
@1day1brand top tweets for the week ending June 3, 2011. How Not to Innovate Five Mistaken Beliefs Business Leaders Have About Innovation – http://ow.ly/55SIK The Economics of Customer Retention Should I try to Keep An Angry Customer or Cut My Losses- http://ow.ly/59DWH Restoration Hardware Efforts to Inspire Customers and Create …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 29, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets. The Royal Wedding as …