As a brand marketer you can’t afford to be ignorant about Brand Architecture. Beyond your need to grasp this kind of branding fundamental, your organization will be best served if your brand architecture is planned to allow effective scaling as additional offerings are added to your portfolio. As described in …
How to Define Brand Values and More
@1day1brand top tweets for the week ending July 29, 2011. Values The Important Business of Communicating Values – http://ow.ly/5O8DQ Consumer Focused Branding How to Align Your Branding with the Consumer Experience http://ow.ly/5NpZx A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expressionhttp://ow.ly/5O8To Twitter Can You Keep Your Sex Secret on Twitterhttp://ow.ly/5O8B4 This …
Improve Your Digital Campaigns, Facebook Analysed & Branding
@1day1brand top tweets for the week ending June 24, 2011. Intelligence to Improve Your Digital Campaigns Heineken beer proves that an investment in digital strategy pays off – http://ow.ly/5loWi 7 Ways to KILL your online PR campaign – http://t.co/uF39fJQ Online solutions have made surveys quicker, cheaper and easier – http://ow.ly/5mFwS Political …
Don’t Build Your Brand on a Weak Foundation
The process for developing a brand is usually slow, expensive, and unnecessarily complicated. However, it doesn’t need to be like that and we say that it shouldn’t be like that. The best practices for developing your brand — like any good thing — depends on getting off to the right …
How to Sell the Boss on Branding
If you are the big boss at your company, launching a branding project can be a difficult decision to make. But if you’re not the big boss, if you’re the marketing or sales guru who clearly sees the need for branding or rebranding, convincing the big boss is a whole …
The Hidden Cost of Brand Strategy
Price vs. Cost In our last blog post, What Should You Pay for Branding? we gave a high level overview of the price tag you might find attached to a complete branding project: brand analysis, brand strategy, and brand systems. But beyond price, there is cost – the all-in accounting …
What Should You Pay for Branding?
[Updated December 2016] What Does Branding Cost? Before we get into the question, let’s take a second to remember the distinction between price and cost. Price is what branding consultants and agencies will charge you to do branding work. Branding cost is the price, plus all the time you spend internally …
Brand Strategy and SEO: The Naming Dilemma
Brand has been an important business tool and concept for more than a century. Search engine optimization (SEO), on the other hand, has been a serious concern for scarcely a dozen years. So what’s the relationship between the two? This is a surprisingly deep question, so we’ll devote a number …
Brand Positioning Fundamentals – The Customer
As noted in the post Positioning – Much Abused. How to Use here at Distility Branding, for 1day1brand, we use the classic positioning statement that is made up of the elements in the above diagram. 1.Your Target Customer 2.Their Need 3.Their Frame of Reference 4.Your Dramatic Difference(s) 5.Your reason(s) to believe Together …
Choosing a Brand Personality
You Don’t Want Your Brand to be Cold and Lifeless – You Want it to Have Personality Imagine your company as an actual person that your target audience is meeting for the first time. What first impression do you want to make on your target audience? Here, your answer shouldn’t …