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Tag Archive

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When Is It Time to Redo Your Brand’s Website?

In Branding Evaluation by Axle DavidsApril 17, 20121680 Comments

It is a reality of the digital age that customers, leads, prospective employees, vendors and other stakeholders will assess your brand based on your brand’s website. Not having a website at all leaves the impression that you are a fresh start-up or potentially fly-by-night risk; for an established brands, the …

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Fall Reading List: Technology’s Dark Side and Innovating in the Reset

In Building a Brand by Axle DavidsOctober 4, 20111 Comment

There is no time like autumn for old thinking to fall away to make room for fresh perspectives.  This reading list features four of our current favourite big idea books in the technology and business realms.  The books on the list are thought-changing books, and, having had the opportunity to …

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