Faced with increased online retail competition and witnessing the success of the retail innovations introduced by the Apple Store, brands are looking to innovate the retail shopping experience by enhancing the in-person retail experience. This trend is now referred to as “experiential retailing”. Experiential Retailing in a Nutshell The rationale …
Tips for Creating a Strong Brand Promotion Contest
A brand promotion contest can be a great way to increase brand awareness and reward brand loyalty. However, the brand marketing spend will be wasted if care isn’t taken with every aspect of the contest’s customer experience. The risks of harming your brand if some contest details fall below your …
Tim Hortons Branding: Sizing Up the Customer Experience
Canadians love coffee. Coffee is the #1 beverage for adults in Canada. The average Canadian drinks almost 50% more coffee than their U.S. neighbours. Most Canadians also love Tim Hortons. It is arguably Canada’s most beloved brand. Tim Hortons has built its brand on a well executed brand strategy. Tim …