When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …
Brand Naming: When Time Equals Money
At Distility we are passionate about delivering branding at the speed of business rather than at the typical glacial speed of other branding agencies and consultants. To make this possible, we developed Distility 1day1brand which allows our customers to develop their brand strategy in one day. We have also developed …
What Is Your Company Naming Strategy?
Brand Naming – The Search Begins Clients come to Distility when their brand name is no longer working for them. It may no longer fit what they do. It may not allow them to expand into new markets. They may be under siege because they did not do their legal …
What to do About a Bad Corporate Brand Name
Reframing the Issue of a Bad Brand Name One of the biggest obstacles to brand marketing success is a badly named brand. For both new marcom hires and marketing consultants, it is a difficult issue to raise, but, as few of us are hired to be yes-men, it is not …