Best of Brand Marketing Distilled is our weekly (and sometime less frequent) distillation of the best of brand marketing and business intelligence. We hope these posts are fuel for your organization’s planning and success. This week’s edition provides a distillation of our top workshop and off-site space rental tips. We …
Fall Reading List: Technology’s Dark Side and Innovating in the Reset
There is no time like autumn for old thinking to fall away to make room for fresh perspectives. This reading list features four of our current favourite big idea books in the technology and business realms. The books on the list are thought-changing books, and, having had the opportunity to …
How to Choose Your Brand Architecture
As a brand marketer you can’t afford to be ignorant about Brand Architecture. Beyond your need to grasp this kind of branding fundamental, your organization will be best served if your brand architecture is planned to allow effective scaling as additional offerings are added to your portfolio. As described in …
Best of Brand Marketing Distilled – 09/09/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer a distillation of the expert client divide, content considerations for inbound marketing, the potential …
The Perils of Business and Brand Strategy Silos
There are far too many examples of businesses being forced into damage control mode after decisions on business policies, actions or tactics blow up in their faces. In the internet age, it is wise to assume that there are no secrets from your customers and stakeholders. You need to consider …
Best of Brand Marketing Distilled – 09/02/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week we offer a distillation of five brand marketing and strategy pieces which address creating innovative offerings …
What Is Brand Architecture?
[UPDATE: THE BEST PRACTICES IN WHAT IS BRAND ARCHITECTURE CAN NOW BE FOUND IN OUR FREE BRAND ARCHITECTURE EBOOK, HOW TO ORGANIZE YOUR BRANDS. DOWNLOAD IT TODAY.] ORGANIZE YOUR BRANDS WITH OUR FREE EBOOK Architecture is the planned design of a system. It could be the planned design of a …
Best of Brand Marketing Distilled – 08/26/2011
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel your organization’s planning and success. B2B Marketing and Sales This week our focus is B2B branding, marketing and sales. The five links below are …
The Case Against B2B Branding. Why brand if we are B2B?
The CEO looked at us suspiciously. His new VP Marketing had brought us in to support his fledgling effort to rebrand this mid-size life-sciences firm. The firm was doing very well, growing steadily but investing heavily in sales and barely at all in marketing. The office was utilitarian, the board-room …
Branding and Business Intelligence
@1day1brand top tweets for the week ending August 19, 2011. Brand Management Is Brand Management an Offensive or Defensive Play? http://ow.ly/66KLn Should a premium brand charge more than its competition or use the same price to sell more? Should Coca Cola Raise Prices. http://ow.ly/64k5I Business Intelligence Four Ways To Spot …