Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
Distility Rebrands Branding for Software Engineers
Well, it’s safe to say it – we have been busy bees here at Distility. Whether we’ve been on the road for branding workshops, or building brands right here in our office, we’ve had no shortage of projects this year. And with all the hustle and bustle, it’s been harder …
April Fools Brand Hoaxes: Our Fave Five of 2013
Every year, countless brands roll out elaborate ‘brand awareness’ pranks on April 1st, launching fake products or campaigns that are so hilariously off-point that consumers can’t seem to get enough. For us, there is nothing better on April Fools’ Day than a brand prank delivered well. So, without further ado, …
Pricing Branding: Distility Featured in PROFIT Magazine
This week, PROFIT Magazine — one Canada’s leading business magazines — published a great article on the importance of pricing strategy for small businesses. Written by John Lorinc, the article illustrates why it’s so important for companies to be able to articulate the value of what they’re selling. It’s our …
Inbound Marketing Step 6: Improving Brand Awareness Through SEO
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This post is the sixth in our series on how to become an inbound marketing hero. In the last post in this series, we talked about the importance of budgeting sufficient time and …
Brand Strategy Informs Your Content Marketing Strategy
Recently, we had the pleasure of working on a client project that involved the creation of both a brand strategy and content marketing strategy. It is extremely exciting to witness how strongly a well-defined brand strategy works to focus the creation of a knowledge-driven content marketing plan. The first step …
The Branding Reason You Care Less and Less About the iPhone
iPhone Brand Positioning and the Mass Market The introduction of the iPhone in January of 2007 was a watershed moment in consumer electronic marketing. While other smartphones were already on the market, Apple, grasping the mass market mindset, positioned the iPhone as a new category. Apple cleverly launched the iphone …
Mars Curiosity: NASA Brand Building with Personality
While the Mars rover Curiosity has successfully landed on the Red Planet, it has also blasted off in social media. In the past few days, @MarsCuriosity has rocketed on Twitter from a respectable 140,000 followers to 850,000 followers. We admit that we began following @MarsCuriosity on August 3, 2012, and …
Branding: The Importance of Build-In
Many branding agencies and marketing agencies discuss the importance of buy-in. Successful branding is built on commitment by your organization to consistent use of the visual and verbal systems representing your brand, including your brand name, slogan or tagline, symbols, colours, images, and fonts. Branding Beyond Buy-In: Build-In Branding agencies, …
How to Evaluate Slogans and Taglines
A slogan or tagline, as outlined in our post What Makes a Good Tagline, is a short, pithy sentence that acts as a rallying cry for your brand. It works to: directly communicate the essence of your brand to your target audience, and inspire your team to be proud of …