What if, one day, your agency became unreliable or too expensive? Or what if you acquired the resources to bring branding in-house? Would you be ready to take charge of your firm’s brand? Would you understand it well enough to lead the transition to a new agency? Brand Self-Sufficiency Checklist …
Brand Architecture Is the Job No One Wants
Brand architecture – the high-level structuring of your brand’s offers – is a must if you want to scale your brand without wasting time and money. It affects product naming. It informs advertising. It determines how your corporate trade-mark will appear around other brands in your roster. It can even …
Pragmatic Brand Strategy
A strategy is knowing where you want to play and how you want to win. A brand strategy is playing in the right customer’s mind, and winning with a brand promise, personality and position that are compelling, credible and competitive. At Distility, we are pragmatists. We are passionate in our …
How Should Your Brand Use Its Colour Palette?
One of the first things you notice about a brand is its colour. Whether it’s leader red, conservative blue or friendly orange, colour makes a vital impression. Not only does it establish a mood, it makes a brand recognizable. Your Colour Palette: What’s the Point? A great visual identity is …
New Workshop Gets Your Brands Organized
Based on the success of our new ebook How to Organize Your Brands, Distility is pleased to announce Brand Architecture Express. Designed for the fast-moving firm looking to get their brand architecture done right, this workshop is the most efficient way to unify past and future offers. For this new …
Buying Brand Guidelines? Ask Yourself the Following
When your organization goes through a full rebranding, you’re going to need to formalize the rules by which your new brand identity can play. The way to do this is through a brand guidelines document – a near biblical set of standards created by your branding agency. Just short of …
Brand Reveal Musts
When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …
Sigma Systems Gets Exciting New Brand With Distility
Sigma Systems, a global provider of catalogue-driven software solutions for communications, media and high tech companies, approached Distility to refresh its brand in late 2013. The Toronto-based software solutions firm had just acquired Tribold Limited, a younger UK company. As a result, they needed a brand that reflected where they …
Key Brand Design Elements for a Website
Friends of Distility often ask us what the key brand design elements of a project are. Since they (or their clients) can’t invest in defining a brand that works across all media, they instead define their brand’s visual identity through a single application – often a website – and they …
NRX Revitalizes Brand With Toronto Branding Agency Distility
NRX – a global, enterprise-level software provider – approached Distility for a ground-up rebranding, from brand strategy through to new collateral and a fully redesigned website. Though the Toronto-based software provider had become a leader in its industry, NRX was struggling to commit to a clear brand promise, which was preventing …