Brand architecture – the high-level structuring of your brand’s offers – is a must if you want to scale your brand without wasting time and money. It affects product naming. It informs advertising. It determines how your corporate trade-mark will appear around other brands in your roster. It can even …
Lean Content Marketing Is a Good Thing
When a company reaches the point at which it is truly a brand, and not simply a business, its leaders have to start thinking about content. The reason is simple. People expect to see content from leading brands. It’s that extra little pinch of value that keeps them interested. A …
April Fools Brand Hoaxes: Our Fave Five of 2013
Every year, countless brands roll out elaborate ‘brand awareness’ pranks on April 1st, launching fake products or campaigns that are so hilariously off-point that consumers can’t seem to get enough. For us, there is nothing better on April Fools’ Day than a brand prank delivered well. So, without further ado, …
Inbound Marketing Step 3: Create a Content Strategy
Be an Inbound Marketing Hero This blog post is the third in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Inbound Marketing Step 1: Is Your Brand Ready to Start Inbound Marketing?” addressed ensuring you and …
Collaboration, Innovation and Branding: Is Brainstorming Effective?
At Distility, we believe that the best brands are the result of real commitment by an organization’s people to a brand’s promise, position and personality and to the brand systems representing that brand. We do this through Distility 1day1brand which we developed to combine best practices in collaborative decision making …
Inbound Marketing Step 2: Be Clear on Your Audience
Inbound marketing is a brand marketing strategy that focuses on having customers and potential customers find you. This blog post is the second in our series of posts designed to help you progress from inbound marketing wannabe to your brand’s inbound marketing hero. The first post “Is Your Brand Ready …
Best of Brand Marketing Distilled – 1/17/12 – Viral Videos
Best of Brand Marketing Distilled is our reoccurring series of posts featuring distillations of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition looks at two marketing videos that poke fun at the brand’s …
Best of Brand Marketing Distilled – 12/21/11 – Advertising with Personality
Best of Brand Marketing Distilled is our reoccurring series of posts featuring distillations of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation of a video advertising series that delivers its …
Best of Brand Marketing Distilled – 11/11/11 – Random Acts of Kindness
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This Remembrance Day our edition focuses on Random Acts of Kindness. On a personal level, this Remembrance Day …
Best of Brand Marketing Distilled – 10/27/2011 – Halloween Marketing Ideas
Best of Brand Marketing Distilled is our weekly distillation of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition provides a distillation on Halloween Marketing as an increasingly important stop on the seasonal marketing …
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