We at Distility are excited to announce that our game-changing brand marketing technology has officially been issued a patent by the U.S. Patent and Trademark Office. Designed to help a group reach a fully supported collective opinion, our now patented touch-screen software makes it easier for individuals to communicate their …
The Perils of Business and Brand Strategy Silos
There are far too many examples of businesses being forced into damage control mode after decisions on business policies, actions or tactics blow up in their faces. In the internet age, it is wise to assume that there are no secrets from your customers and stakeholders. You need to consider …
What You Missed on Twitter This Week
@1day1brand top tweets for the week ending April 22, 2011. The speed of information dissemination has accelerated. Keeping up can be a breathless activity. To help keep up on how branding can help your business, Distility @1day1brandoffers a recap of this week’s top @1day1brand tweets. Easy to Use Twitter Strategies …
Critical Branding Conversation: Your Competition
By Pete Kloppenburg We’ve already had a look at one of the most important brand conversations you can have in your company, which is who is our audience? Now let’s look at another key conversation – your competition. As with audience, this conversation can uncover some pretty important differences of …
Critical Branding Conversation: Audience
By Pete Kloppenburg It’s a truth so widely accepted, it seems painfully obvious to say it: One of the keys to great communication is a knowledge of your audience. This is true of your brand as well. In fact, an understanding of audience is one of the primary requirements we …
The 5 Dangerous Don’ts of Branding
So it’s time to brand. Nervous? Don’t sweat it. Just keep your eyes open and take a moment to join us as we revisit the biggest Brand Scams – the things you most definitely do not want to do when you brand. 1. Don’t buy too little Branding is a …
How to Sell the Boss on Branding
If you are the big boss at your company, launching a branding project can be a difficult decision to make. But if you’re not the big boss, if you’re the marketing or sales guru who clearly sees the need for branding or rebranding, convincing the big boss is a whole …
Brand Analysis, Strategy, Systems: What do You Need?
Marketing and branding providers like Distility will recommend all kinds of solutions. But what do you need?
Don’t Miss your Mark: Brand Strategy Allows Effective Content Review
Today’s Toronto Globe and Mail includes an interesting piece by Simon Houpt in which he opines on why he thinks the new ad campaign by Ontario’s egg campaign misses the mark. In a nutshell, the new ad campaign for Ontario eggs is in the vein of other farmer centred small farm local food movement marketing [Read more…]
Distility Milestone: New Patent Filed by Toronto Branding Agency
Thursday October 14, 2010 marked an important milestone for Distility Branding as both a growing branding agency and industry innovator. On October 14, 2010, Distility’s USPTO provisional patent application DISTL-00100 “Method Of Visualizing The Collective Opinion Of A Group” was accepted for filing with the US Patent Office and was …
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