With the release of iOS 8 in September 2014, Apple’s privacy systems became largely unhackable. Even by Cupertino itself. User privacy was so protected that, when it came to matters of law enforcement, Apple could only help authorities when presented with a device at Apple headquarters. After the San Bernardino …
The Branding Reason You Care Less and Less About the iPhone
iPhone Brand Positioning and the Mass Market The introduction of the iPhone in January of 2007 was a watershed moment in consumer electronic marketing. While other smartphones were already on the market, Apple, grasping the mass market mindset, positioned the iPhone as a new category. Apple cleverly launched the iphone …
Can Experiential Retailing Help Differentiate a Brand?
Faced with increased online retail competition and witnessing the success of the retail innovations introduced by the Apple Store, brands are looking to innovate the retail shopping experience by enhancing the in-person retail experience. This trend is now referred to as “experiential retailing”. Experiential Retailing in a Nutshell The rationale …
Summer Reading List 2012: Real, Imagined and Magical Technology
The books on our Summer Reading List 2012 have a technology bent. The overarching theme is how the technology ends up shaping our actual world and fictional ones. Beyond this heady theme, this year’s summer reading list has two purposes. First, we enjoy sharing our current favourite books. Second, we are hoping …
Best of Brand Marketing Distilled – 1/17/12 – Viral Videos
Best of Brand Marketing Distilled is our reoccurring series of posts featuring distillations of the best of brand marketing and business intelligence. We hope the ideas and articles are fuel for your organization’s planning and success. This week’s edition looks at two marketing videos that poke fun at the brand’s …
Apple Brand Strategy Leaked in Microsoft Slide!
Hours ago, CNET and other tech sites featured a purported leaked Windows 8 document. It looks real. Especially convincing is the sad “How Apple does it: A Virtuous Cycle” slide. (image above from leaked document above) The Virtuous Cycle: A strong brand promises “That it will just work” It does …