As part of our ongoing effort to give brand strategy and identity design a better name, Brand expert and Distility CEO Axle Davids will be holding CEO Office Hours. This is your chance to ask the questions that matter to you: pre-sales questions; questions about defining and operationalizing your brand, …
Integrating Winning Strategy: Business Strategy v. Brand Strategy
Distility was very fortunate to have Dean Roger Martin and Assistant Dean Suzanne Spragge of the Rotman School of Management, University of Toronto, spend an hour with us in the Distility Lab this week. The visit exceeded expectations since not only was it immensely gratifying to have positive feedback on …
What Should You Pay for Branding?
[Updated December 2016] What Does Branding Cost? Before we get into the question, let’s take a second to remember the distinction between price and cost. Price is what branding consultants and agencies will charge you to do branding work. Branding cost is the price, plus all the time you spend internally …
HP’s Gerstein on Bad Branding Agency Attitude
Today’s Ad Age has a nice interview with Richard Gerstein, the new senior VP-strategy and worldwide marketing for the HP’s Personal Systems Group division. In it he gives some frank talk about the big branding agencies’ inability to think small.
Brand Scammed! Branding Agencies Exposed
Branding is so loveable when it fuses a team’s passion with a customer’s need. When it separates that team from the pack. When it imbues everything they do with an authentic sense of personality. When it helps good companies and good causes win the day. But I hate the bad …
The future of advertising agencies looks like this?
What will the future of advertising look like? Just ask our friends at the FITC, or come to the FITC Design & Technology Festival. Toronto April 25th – 27th, 2010. For more information check out: www.fitc.ca