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Brand Building – The Value of Commitment

In Building a Brand by DistilityLeave a Comment

Brand systems are the visual and verbal systems representing your brand — names, symbols, concepts, colours, images, fonts, tag-lines and the like.  By using your brand systems consistently, you can create a valuable intangible asset that ensures recognition, memorability and relevance in the minds of your stakeholders. While the value …

Unlock Your Brand Advantage and Win More

In Building a Brand by Distility2551 Comments

At Distility, we are passionate about helping teams unlock their brand advantage.  We are also convinced that this cannot be done without a clear and simple brand strategy. In essential terms, the goal of any strategy is determining where you will play and how you will win.  Brand strategy addresses …

Calling All Business Innovators to Become Distility Pioneers

In Branding News by DistilityLeave a Comment

Over the past year, almost half of Distility 1day1brand engagements have been the result of referrals from customers and professionals who have personally experienced Distility 1day1brand.  To offer a tangible thank you for future referrals, Distility has launched the Distility Pioneer Program, a lead referral program that provides a referral …

Toronto Branding Agency Distility Takes New Pricing Public

In Branding News by Distility1 Comment

January 5, 2011 Here at Distility we’re dedicated to making branding — and buying branding — quick and trouble-free. In that regard, the recent filing of our provisional patent brings new benefits to our customers including our ability to now meet the demand of smaller and larger groups with the …

Branding is Broken – A Call to Arms

In Marketing Agencies by Distility29 Comments

Branding is ill-defined, usually vacuous, often expensive and totally unpredictable – Seth Godin in Seth’s Blog Incomprehensible Voodoo – Guy Kawasaki in The Art of the Start We are brand technologists. We love branding and believe in it. But we are here to say that branding is broken.