WYMoT – Tips to Inspire and Keep Customers, Innovation Mistakes and Ad History

What You Missed on Twitter This Week (or WYMoT)

@1day1brand top tweets for the week ending June 3, 2011. The speed of information dissemination makes keeping up a breathless activity. To help keep up on how branding can help your business, Distility @1day1brand offers a recap of this week’s top @1day1brand tweets.

How Not to Innovate

Five Mistaken Beliefs Business Leaders Have About Innovation - http://ow.ly/55SIK

The Economics of Customer Retention

Should I try to Keep An Angry Customer or Cut My Losses- http://ow.ly/59DWH

Restoration Hardware Efforts to Inspire Customers and Create a Unique Brand

POV on How Great Brands Inspire Customers - http://ow.ly/56z1j
Restoration Hardware profile – http://ow.ly/59E0e

The History Of Advertising

200 Years of Advertising in One Handy Infographic -http://ow.ly/4YbVV

This week’s Top Distility Rebranding Branding Content

Do I have a brand? - http://ow.ly/561vA

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Online and Twitter Jargon for the uninitiated

PPC or Pay Per Click
Pay per click (PPC) is an internet ad method where advertisers pay the host service (like Google, Linked In, Facebook and the like) each time someone “clicks” on the ad link. By clicking on the ad, the online consumer is directed to the advertiser web-site or landing page.

To avoid the possibility of being bankrupted by clicks, the advertiser sets a budget or limit of the ad spend and once the limit is reached, the ad stops appearing.