Add Your Quote for Brand Scammed!

We’re delighted by the response so far to Brand Scammed! Have a look in the comments section below for some of the quotes we’ve received by some of the best minds in business. And please add your quote to theirs. You’ll be in great company!

Please provide your quote below…

Author: Category: Marketing Agencies Tags: , , , ,
  • Admin

    “Branding is a difficult subject. Axle has added clarity to it.”
    - Al Ries, co-author of the landmark books Positioning and the 22 Immutable Laws of Branding

  • Admin

    “Brand Scammed! is a great road map to getting what you need as well as what you need to know next time you are in a brand building situation. I’ve read it twice already!”
    - Saul Colt, the Mayor of Twitter

  • Admin

    “For many business owners and managers, branding can seem like a black art. Axle does a beautiful job of demystifying the field and of helping you identify what and who you need. Do not spend a penny on branding until you read this paper.”
    - Warren Coughlin, #1 Business Coach, ActionCoach Canada

  • Admin

    “Distility’s e-book offers an insightful, eye-opening and humorous look at the pitfalls of branding so companies can make smarter and better decisions. Written in a user-friendly way, the e-book explains the current branding landscape without preaching or pointing fingers. It’s the kind of book anyone interested in branding should read.”
    - Mark Evans, Mesh Organizer, Digital & Social Media Strategist

  • Admin

    “Brand Scammed simplifies the complex process of working with so-called ‘branding experts’ and lays out a clear path to help you tap into the best talent in the branding space.”
    - Jonathan Block-Verk, CEO, PromaxBDA

  • http://www.mdurwin.com/2010/07/your-customer-is-your-brand Michael Durwin

    1% of your brand is made up of intent. Those are your marketing, pr, and customer service initiatives.
    The other 99% of your brand is made up of your customers’ perception which includes their experience, sharing that experience with others, and their interest in engaging with you based on their experience or the experience of their influencers.
    So, you know those meetings about how to control your brand? You don’t control it, you can only hope to steer it through a better course than your competitors.
    That being said, this makes a great effort to working with the 1% you have some say in.

  • http://www.mdurwin.com/2010/07/your-customer-is-your-brand Mike Volpe

    “Brand Scammed is a great primer for anyone undertaking a branding project. Arm yourself and be a smarter consumer of branding services.”

    – Mike Volpe, VP Marketing at HubSpot

  • http://royblumenthal.com/portfolio Roy Blumenthal

    Axle has created one of the most exciting examples of meta-branding with BRAND SCAMMED. It demonstrates his brand powerfully. And proves that his firm has what it takes to deliver for others.

    – Roy Blumenthal, Visual Facilitator: The Easel Empire

  • http://www.holycowbranding.com/ Lorana Price, Lead Brand Strategist at Holy Cow Branding

    I was really impressed with this e-book. People have a difficult time understanding how all-encompassing branding really is, and they don’t know what questions to ask to get the services they need. It’s a great tool for anyone creating or revitalizing a brand.

  • http://www.holycowbranding.com/ Angie Kramer, Digital Creative Director – creator of big ideas

    I can see (and would recommend) Brand Managers marching in their next agency meeting with this book under their arm. This e-book is a valuable empowerment tool/how-to guide for anyone in the Branding business.

  • http://www.brandlessons.com/ Kevin Williams

    In a fake world where the market demands real world deliverables, it’s a must that brand evangelists understand brand methodology and how to implement brands internally and externally.

    Read this…today.

    This is a powerful e-book for all brand managers.

  • http://www.brainrider.com/ Nolin LeChasseur

    Before you spend a single dollar on B2B branding services, spend an hour reading this book first. It contains the knowledge, framework and tools you need to succeed.

    - Nolin LeChasseur, Founding Partner at BrainRider

  • Alex Conde

    In this book, Axle has created something that can empower the reader while not overloading them.

    More importantly, this book teaches you to ask questions that can help you avoid the problems that have sunk many great brand concepts.

    Well written and well worth the time to read it.

  • http://brandamplitude.com/ Carol Phillips

    I especially appreciate Axle’s advice to avoid any so-called brand experts who use terms you don’t understand. There is a precise language of branding, and we would all be better off if it were used more often with fewer “proprietary” terms.

  • http://blog.trumpetinteractive.com/ Joseph Hurtado

    Brands are much more than a pretty logo. They are the soul of a business, the unwritten promise that keeps delivering value to people.

    Axle does a good job to show that, in a fun, quick format that takes minutes to read. Good job!

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