For those who are about to brand, we salute you. It’s a dangerous path, filled with dead ends, wrong turns, misleading signposts, and the occasional highwayman. But Distility is here to help. We’re trying to save branding from the fast talkers and the slow movers, the artistes and the dilettantes.

That’s why we created Brand Scammed! How to avoid buying the wrong branding solution, our eBook tackling the challenge of choosing the best way to get the best brand. In it, you’ll find out about common branding pathologies, from the branding process that does too much to the one that does too little. We give you the straight story on doing do-it-yourself branding. We help you diagnose your own branding situation, so you know what you’re ready to do and what you should wait on. And we decrypt the branding jargon, so you talk the talk as well as walk the walk. So is it any good? We were wondering ourselves, so we invited some people we respect to offer their opinion.

“Branding is a difficult subject. Axle has added clarity to it.”
- Al Ries, co-author of the landmark “Positioning”

“Brand Scammed! is a great roadmap to getting what you need as well as what you need to know next time you are in a brand building situation. I’ve read it twice already!”
- Saul Colt, the Mayor of Twitter

Brand Scammed is a great primer for anyone undertaking a branding project. Arm yourself and be a smarter consumer of branding services.
- Mike Volpe, CMO at HubSpot

Register and Download Brand Scammed!