Octane Medical Group Discovers How Relationships Shape Their Brand

CEO of Octane Medical Group Calls Distility 1day1brand, “The Best Branding Session I’ve Ever Attended”

Octane Medical Group is a Kingston-based biotechnology firm that develops regenerative medical products. Their implants help renew human tissue without the need to remove or replace the diseased areas. For example, the implants can be used to heal damaged spinal discs, knee cartilage or heart valves. 

“We had been running as Octane for three years and had developed a vision for our products,” says Timothy Smith, CEO of Octane Medical Group. “We registered for Distility 1day1brand to go through a structured exercise that would help us evaluate why we went in the direction we did with our brand.”

Octane used the day to explore how relationships with their partners shape their brand. They also reevaluated how to position their products in the market and how to portray themselves to clients.

Distility 1day1brand also allowed Octane to develop core messaging for both their internal team-building and external marketing communications. They created a tagline that shows how they are different from their competitors. This tagline and other messaging will be useful when Octane meets with potential partners.

“I was impressed with Distility’s process and how they applied it to our circumstances,” says Smith. “We’ve participated in similar sessions in the past, but this was head and shoulders above all of them. This was the best branding session I’ve ever attended – in terms of both the speed and precision. We didn’t waste a single word throughout the day.” 

Octane Medical Group is expanding into tissue engineering so they can treat more complex diseases. In addition to offering medical implants, they will also provide the cells that aid recovery. To receive updates on how Octane Medical Group and other technology companies used their new brands to advance their industries, subscribe to Rebranding Branding – The Distility Blog.