Customers are the Brand – Great Content from Graham Brown

This is the first time I’ve heard of Graham Brown. But it won’t be the last. We’re now following @GrahamDBrown on Twitter.

He’s a Brit from the other side of the pond. Works for Mobile Youth TV.

Graham does an exceptional job of highlighting how the traditional advertising companies are — for youth — based on the wrong mental model.

Here’s the video. If you are pressed for time, the Slideshare below is equally good.

More from Graham

http://www.CustomersAreTheBrand.com

Author: Distility Category: Building a Brand Tags: Brand Models, Branding, like-minded

http://www.offlimit.co.za/ brand agencies

The idea that customers are your brand and that advertising shapes our reality cannot be underestimated and it has been the winning formula for companies who have been around long enough and know what they are doing. For years, advertisers have spent millions to get people to relate to their brand.

Building a story around a brand that customers can relate too, sets the cause for customer relation and trust between the brand and the customer. Customers influence each other, that is also a true reality and plays a major role when it comes to word-of-mouth.
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