View Post

Brand Reveal Musts

In Branding Evaluation by Axle DavidsLeave a Comment

When you go through a rebranding, there’s a lot to keep track of. First there’s strategy. Then there are systems – the consistent visual and verbal expression of your strategy. Even at their most efficient, these two critical phases take months. And in the midst of this work, it can …

View Post

April Fools Brand Hoaxes: Our Fave Five of 2013

In Branding Evaluation by Axle Davids1 Comment

Every year, countless brands roll out elaborate ‘brand awareness’ pranks on April 1st, launching fake products or campaigns that are so hilariously off-point that consumers can’t seem to get enough. For us, there is nothing better on April Fools’ Day than a brand prank delivered well. So, without further ado, …